Blending theory, discussion, and application. Innovation management from an interdisciplinary perspective (marketing, organization, strategy). Topics include organizing for innovation, the new product development process from idea generation to concept testing, involving external parties, innovation portfolio management, and launch management. Topics will be discussed across a variety of industries and markets (consumer packaged goods, services, high-technology).
Responsibility of corporations including economic, social, environmental and ethical aspects. Effect of corporate responsibility on reputation and business outcomes from a stakeholder (e.g., consumers, employees, investors, etc.) perspective. Inclusive business models and shared value approach for sustainable business results.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Fundamental decisions and trade-offs in the control of a firm's operations in obtaining materials and transferring them to a product or a service in a facility; the contribution of operations to a firm's competitiveness; analysis, control, and improvement of processes.
An overview of the challenges in the management of services followed by a detailed focus on key issues: Designing new services. Service process mapping and analysis. Capacity and demand management for services with a special focus on revenue management. Measuring service performance. Service quality, service guarantees and service level agreements. Customer relationship management issues.
Process-oriented, integrated approach to procuring, producing and delivering products and services to customers. Strategic and operational issues in the management of supply chains: supply chain performance, coordination in supply chains, managing distribution networks, coordinated product and supply chain design, IT in supply chains, e-business and supply chains, inventory management in supply chains.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.
Topics will be announced when offered.