General electives can be selected from all the courses offered at Koç University.

MKTG 404 / INNOVATION MANAGEMENT
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Blending theory, discussion, and application. Innovation management from an interdisciplinary perspective (marketing, organization, strategy). Topics include organizing for innovation, the new product development process from idea generation to concept testing, involving external parties, innovation portfolio management, and launch management. Topics will be discussed across a variety of industries and markets (consumer packaged goods, services, high-technology).

MKTG 432 / CORPORATE RESPONSIBILTY
Sınıf: Credit: 3Precondition:

Responsibility of corporations including economic, social, environmental and ethical aspects. Effect of corporate responsibility on reputation and business outcomes from a stakeholder (e.g., consumers, employees, investors, etc.) perspective. Inclusive business models and shared value approach for sustainable business results.

MKTG 450 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 451 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 452 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 453 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 454 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 455 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 456 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 457 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 458 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 459 / SELECTED TOPICS IN MARKETING
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Topics will be announced when offered.

MKTG 490 / INDEPENDENT STUDY
Sınıf: Credit: 3Precondition:

MKTG 495 / INDEPENDENT STUDY
Sınıf: Credit: 1.5Precondition:

OPSM 301 / PRODUCTION&SERVICE OPERATION MANAGEMENT
Sınıf: Credit: 3Precondition: MATH. 201 or MATH 202 or consent of the instructor and Cpap 100 or Cpap 101 or Cpap 150

Fundamental decisions and trade-offs in the control of a firm's operations in obtaining materials and transferring them to a product or a service in a facility; the contribution of operations to a firm's competitiveness; analysis, control, and improvement of processes.

OPSM 302 / SERVICE OPERATIONS MANAGEMENT
Sınıf: Credit: 3Precondition: MATH. 201 or MATH 202 or consent of the instructor and Cpap 100 or Cpap 101 or Cpap 150

An overview of the challenges in the management of services followed by a detailed focus on key issues: Designing new services. Service process mapping and analysis. Capacity and demand management for services with a special focus on revenue management. Measuring service performance. Service quality, service guarantees and service level agreements. Customer relationship management issues.

OPSM 305 / SUPPLY CHAIN MANAGEMENT
Sınıf: Credit: 3Precondition: OPSM. 301 or OPSM 302 or consent of the instructor

Process-oriented, integrated approach to procuring, producing and delivering products and services to customers. Strategic and operational issues in the management of supply chains: supply chain performance, coordination in supply chains, managing distribution networks, coordinated product and supply chain design, IT in supply chains, e-business and supply chains, inventory management in supply chains.

OPSM 350 / SELECTED TOPICS IN OPERATIONS MANAGEMENT
Sınıf: Credit: 3Precondition:

Topics will be announced when offered.

OPSM 351 / SELECTED TOPICS IN OPERATIONS MANAGEMENT
Sınıf: Credit: 3Precondition:

Topics will be announced when offered.

OPSM 352 / SELECTED TOPICS IN OPERATIONS MANAGEMENT
Sınıf: Credit: 3Precondition:

Topics will be announced when offered.

OPSM 353 / SELECTED TOPICS IN OPERATIONS MANAGEMENT
Sınıf: Credit: 3Precondition:

Topics will be announced when offered.

OPSM 354 / SELECTED TOPICS IN OPERATIONS MANAGEMENT
Sınıf: Credit: 3Precondition:

Topics will be announced when offered.

OPSM 355 / SELECTED TOPICS IN OPERATIONS MANAGEMENT
Sınıf: Credit: 3Precondition:

Topics will be announced when offered.

OPSM 356 / SELECTED TOPICS IN OPERATIONS MANAGEMENT
Sınıf: Credit: 3Precondition:

Topics will be announced when offered.