General electives can be selected from all the courses offered at Koç University.

MAVA 350 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 351 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 352 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 353 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 354 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 355 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 356 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition: MAVA 205 or consent of the instructor

MAVA 357 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 358 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 359 / SELECTED TOPIC IN MAVA
Sınıf: Credit: 1.5Precondition:

MAVA 360 / POLITICAL ECONOMY OF COMMUNICATION AND INFORMATION
Sınıf: Credit: 3Precondition: ((SOCI. 100 or SOCI. 101 or SOCI. 102 or SOCI. 103) and (SOCI. 201 or SOCI. 202 or SOCI. 204 or SOCI. 206 or SOCI. 208)) or consent of the instructor

MAVA 390 / INDEPENDENT STUDY I
Sınıf: Credit: 3Precondition:

Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.

MAVA 395 / INDEPENDENT STUDY
Sınıf: Credit: 1.5Precondition:

Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.

MAVA 402 / MARKETING STRATEGY
Sınıf: Credit: 3Precondition: MKTG. 201 or consent of the instructor

Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.

MAVA 405 / CULTURAL HERITAGE MANAGEMENT II
Sınıf: Credit: 3Precondition:

Continuation of ACAH 306. Examination of case studies and specialized topics.

MAVA 406 / MEDIA, CULTURE AND SOCIETY
Sınıf: Credit: 3Precondition:

Major social scientific theories and concepts that examine mass media and computermediated communication. Use of foundational and contemporary concepts to examine the role of communication and information technologies in shaping interactions among economics, politics, culture, and the broader society. Study of media and communication as objects of social scientific inquiry in relation to issues such as politics of representation, social movements, inequality, affect, and the state.

MAVA 411 / POLITICAL COMMUNICATIONS
Sınıf: Credit: 3Precondition:

Introduction to the field of political communication, conceptual approaches to analyzing communication in various forms, including advertising, speech making, election campaigns, and candidates' and office-holders' uses of news. Interplay between mass media and politics.

MAVA 412 / Video Game Studies
Sınıf: Credit: 3Precondition:

Reviews the field of digital game studies and historically situates the emergence of video games as a medium. Explores the theoretical landscape of contemporary game studies; focuses on topics such as video game theory, political economy and space, video game labor, race, gender, sexuality, design and software, globalisation, pedagogy, resistance, aesthetics, and research methods.

MAVA 414 / FILM CRITICISM
Sınıf: Credit: 3Precondition: MAVA. 305 or consent of the instructor

Introductory course on the role and function of the film critic; core principles of film criticism including film theories and approaches; social and political implications of film. Developing skills to write insightful reviews of a specific film. Demonstrate an understanding of the socio-political implications of film-making.

MAVA 416 / Children’s Books
Sınıf: Credit: 3Precondition:

An introduction to picturebook design and research. Evaluating the educational, cultural, social and economic impact of children's books and interactive electronic storybooks. Overview of projects in relation to language development. Understanding how picturebooks work. Analysis of multilingual, multicultural, experimental, creative, postmodern books.

MAVA 418 / MEDIA PLANNING
Sınıf: Credit: 3Precondition:

The study of the role of strategic media planning in the overall context of marketing and advertising decisions. Audience research and processes related to selection, evaluation, and planning of all major advertising media. Analysis of various decisions and problems that arise in the media planning process.

MAVA 420 / ATTITUDES, PERSUASION AND SOCIAL INFLUENCE
Sınıf: Credit: 3Precondition:

The purpose of this course is to survey research and theorizing on the psychology of attitudes and persuasion. The course will explore issues such as attitude formation and change; the structure, function, strength and measurement of attitudes; principles of persuasion and social influence; resistance and susceptibility to persuasion; designing persuasive communications for behavior change interventions. Applications in consumer, health, and political psychology are reviewed throughout the course.

MAVA 422 / INTERACTION DESIGN PRINCIPLES
Sınıf: Credit: 3Precondition: (MAVA. 207 and MAVA. 203 and MAVA. 210) or consent of the instructor

Introduction to developing creative ideas for interaction design. Interaction Design Principles and breaking the rules in the principles. Re-reading of designs developed by ancient cultures for interpretation in interactive design. Design analysis within evolving technologies. Utilization of a workshop format: the description of the task, video-sketches presentation, individual and group practice and critique, collective overall evaluation.

MAVA 423 / 3D ANIMATION
Sınıf: Credit: 3Precondition:

Focus on the practice, theory, and history of animation. 2D and 3D computer animation. Use of computer based editing, production via 2D and 3D animation tools. Applications for 3D web animation and web design.