General electives can be selected from all the courses offered at Koç University.

MAVA 411 / POLITICAL COMMUNICATIONS
Sınıf: Credit: 3Precondition:

Introduction to the field of political communication, conceptual approaches to analyzing communication in various forms, including advertising, speech making, election campaigns, and candidates' and office-holders' uses of news. Interplay between mass media and politics.

MAVA 412 / Video Game Studies
Sınıf: Credit: 3Precondition:

Reviews the field of digital game studies and historically situates the emergence of video games as a medium. Explores the theoretical landscape of contemporary game studies; focuses on topics such as video game theory, political economy and space, video game labor, race, gender, sexuality, design and software, globalisation, pedagogy, resistance, aesthetics, and research methods.

MAVA 414 / FILM CRITICISM
Sınıf: Credit: 3Precondition: MAVA. 305 or consent of the instructor

Introductory course on the role and function of the film critic; core principles of film criticism including film theories and approaches; social and political implications of film. Developing skills to write insightful reviews of a specific film. Demonstrate an understanding of the socio-political implications of film-making.

MAVA 416 / Children’s Books
Sınıf: Credit: 3Precondition:

An introduction to picturebook design and research. Evaluating the educational, cultural, social and economic impact of children's books and interactive electronic storybooks. Overview of projects in relation to language development. Understanding how picturebooks work. Analysis of multilingual, multicultural, experimental, creative, postmodern books.

MAVA 418 / MEDIA PLANNING
Sınıf: Credit: 3Precondition:

The study of the role of strategic media planning in the overall context of marketing and advertising decisions. Audience research and processes related to selection, evaluation, and planning of all major advertising media. Analysis of various decisions and problems that arise in the media planning process.

MAVA 420 / ATTITUDES, PERSUASION AND SOCIAL INFLUENCE
Sınıf: Credit: 3Precondition:

The purpose of this course is to survey research and theorizing on the psychology of attitudes and persuasion. The course will explore issues such as attitude formation and change; the structure, function, strength and measurement of attitudes; principles of persuasion and social influence; resistance and susceptibility to persuasion; designing persuasive communications for behavior change interventions. Applications in consumer, health, and political psychology are reviewed throughout the course.

MAVA 422 / INTERACTION DESIGN PRINCIPLES
Sınıf: Credit: 3Precondition: (MAVA. 207 and MAVA. 203 and MAVA. 210) or consent of the instructor

Introduction to developing creative ideas for interaction design. Interaction Design Principles and breaking the rules in the principles. Re-reading of designs developed by ancient cultures for interpretation in interactive design. Design analysis within evolving technologies. Utilization of a workshop format: the description of the task, video-sketches presentation, individual and group practice and critique, collective overall evaluation.

MAVA 423 / 3D ANIMATION
Sınıf: Credit: 3Precondition:

Focus on the practice, theory, and history of animation. 2D and 3D computer animation. Use of computer based editing, production via 2D and 3D animation tools. Applications for 3D web animation and web design.

MAVA 424 / GAME DESIGN
Sınıf: Credit: 3Precondition:

Design fundamentals of video and computer games. Practical aspects of game development. Study the components of game design process. History and type of computer games, gameplay mechanics and challenges.

MAVA 430 / MEDIA AND IDENTITY
Sınıf: Credit: 3Precondition:

Images of race, ethicity and gender in media and particularly the ways in which gender, ethnicity and race are constructed and represented in different communication contexts, the reproduction of prejudice and discrimination, media policy, structural factors associated with inequalities regarding access to media, and information, communication and media policy.

MAVA 432 / ILLUSTRATION
Sınıf: Credit: 3Precondition:

Contemporary issues in relation to drawing and illustration: creation of an image, sequential visual narrative, content. Utilizing drawing, printmaking, metaphor and visual thinking. Production via digital and traditional media.

MAVA 433 / DIRECTING
Sınıf: Credit: 3Precondition: MAVA. 311 or consent of the instructor

General principles of directing through theoretical discussions and applied production projects throughout the semester. Staging and directing, creating storyboards and mise-en-scene

MAVA 434 / Interactive Information Design
Sınıf: Credit: 3Precondition:

Fundamentals of architecture and representation of information. The journey from data to information with regards to relation, grouping, hierarchy as well as the mental information processing. Forming, representing and visualizing the information for different types of media. Case studies such as instructional design, time-series, spatio-temporal data, comparison, big data. Exploration of tangible, gestural, device based interaction with the information.

MAVA 440 / VISUAL NARRATIVE&STORYTELLING
Sınıf: Credit: 3Precondition: MAVA. 104 or consent of the instructor

Overview of experimental and traditional approaches in visual storytelling. Establishing connections between text and image, form and content across media. Analyzing images, transitions, subjectivity and aesthetics of selected narratives. Developing, selecting and editing visuals. Topics include visual narrative, graphic layout, storyboard, sequence, character and format.

MAVA 441 / HUMAN RESOURCE MANAGEMENT
Sınıf: Credit: 3Precondition: PSYC. 100 or consent of the instructor

Basic functions of Human Resource Management from a generalist perspective for all managers; job design, recruitment, selection, training and career development, compensation and benefits, performance appraisal and discipline in organizations; current developments in HRM abroad and in Türkiye.

MAVA 443 / COMMUNICATION CAMPAIGNS
Sınıf: Credit: 3Precondition:

Theoretical and practical overview of the audiences, messages, and evaluation of communication campaigns. Principles of planning and evaluation relevant to several kinds of campaigns. Campaign goals, strategies, and creative tactics; research design and implementation, audience segmentation. Analysis of campaign-related data sources.

MAVA 444 / MEDIA AND VISUAL ARTS PROJECT
Sınıf: Credit: 3Precondition:

Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising). Delivery and presentation of an output (e.g. video, artwork, interactive work, installation, performance, script).

MAVA 445 / NEW MEDIA AND SOCIETY
Sınıf: Credit: 3Precondition: MAVA. 102 or consent of the instructor

The social, political, and technological dynamics of new media. Relationship between media technologies and society. Investigation of how new media frame our experience of the world and social relations. Examination of topics such as interactivity, convergence, democracy and the internet, privacy, surveillance, intellectual property and cyber identity.

MAVA 446 / GRADUATION PROJECT
Sınıf: Credit: 4Precondition:

Student projects focusing on the whole development process and documentation of the production cycle of a medium that student chooses to work on (e.g. television, video, documentary, web, interactive interface, animation, video gaming, advertising, visual arts, social media, corporate identity). Documentation (e.g. statement, report, thesis, paper) of the project as the main outcome in addition to the project presentation.

MAVA 447 / USABILITY TESTING
Sınıf: Credit: 3Precondition:

Improvement of usability test skills analyzing each steps. Planning usability tests, specifying persona and user groups, preparing test materials, conducting test, compiling and analyzing data, and creating design guidelines.

MAVA 451 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 452 / SELECTED TOPICS IN MAVA
Sınıf: Credit: 3Precondition:

MAVA 490 / INDEPENDENT STUDY II
Sınıf: Credit: 3Precondition:

Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.

MAVA 495 / INDEPENDENT STUDY
Sınıf: Credit: 1.5Precondition:

Investigation of one or more topics of interest with the guidance of an instructor. Presentation of a research paper or project at the end of the term.